purpose Purpose Did you know that the idea of #purpose for a company is not a new concept (how naïve of me)? In fact, it's been around for decades! I just started reading a bestseller from 1994, 'Built to Last' by Collins and Porras, and was pleased to
entrepreneurs Value Proposition Design If you're an #entrepreneur or designer looking to create products and services that truly resonate with your customers, then you need to check out the book Value Proposition Design. While there are many concepts and ideas out there when it comes to designing products and services, this #book
